Jordan x
JD Sports AU: Together we fly

To celebrate and promote the new rollout of womenswear from iconic Nike brand Jordan, JD selected Fufu & Tibs to be the face of its campaign. As a collective of four women synergistically striving to push themselves and their platform forward, Fufu & Tibs perfectly embodies the ethos behind Jordan and the tagline: ‘Together We Fly’.

This collaboration involved not only the curation of a highly successful community event, but also the usage of visual assets of Mary, Gillean, Rebka and Vanessa being used in JD’s online and physical stores nationwide.