Nike x JD Sports AU: True To
Your Crew

Nike and JD Sports wanted to champion a local female led crew for their global Dunk Campaign. Fufu & Tibs had the opportunity to collaborate on all elements of the campaign and to authentically communicate the message of the global manifesto - 'True To Your Crew'.

For us, being #truetoyourcrew means keeping it real with each other, being fun loving and having each other’s backs always.