Nike x JD Sports AU: Dunks
Shock Drop

In collaboration with JD Sports x Nike and curated by Fufu & Tibs, the global Nike Dunks campaign was a cultural exchange that focused on bringing our respective communities together. Branded as a ‘Shock Drop’, the event featured live DJ sets, art activations, food, drinks, a live podcast and of course a give away of over 50 pairs of Nike Dunks. 

Our curatorial contribution to the event’s success is undeniable: it was at full capacity with over 900 pre-event sign ups, proving that the placement of Black women at the forefront of brand promotion works.